My Awesome White Board Hack

“Do More With Less” is key tenet of any startup entrepreneur and one of the 10 Core Values at Zappos.com. Here is a quick D-I-Y project from this weekend. Since moving to Las Vegas from NYC, I’ve been busy setting up my work space. I have used white board paint in the past, but I decided to do it up Home Depot style.

Total Project Cost: Approximately $35

Comparison: Staples sells a 8×4 white board here for $299.99. Are you nuts?

Home Depot sells dry erase board material which is just a melamine surface for $11.87 for a 8′ x 4′ sheet! It’s called “White Panel Board.”

diy-white-board

custom-white-board

Measure and cut your wood grain molding. You will use this as your frame.

saw

Stain the wood grain moulding and use a level tool to ensure it’s straight. I chose to drill small holes to make nailing into the wall easy.

DIY Dry Erase - Step 1

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molding

Nail each moulding side into the wall, flush with the white board as shown above.

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And there you have it folks, a brand new white board at a fraction of the cost!

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Vegas Hack Disrupts Open Data

If you weren’t at the #VegasHack public data hackathon on Saturday, February 23, 2013, you sure missed an “open data” great time. Vegas Hack and Code For America collaborated to bring a civic innovation hackathon for people dedicated to finding new solutions to address real issues in the community.

Over 50 developers and designers were invited to the one day event for the Las Vegas innovation community to meet, hack and collaborate on ideas at Work In Progress.

Here’s what you missed:

13 teams of hackers competed for open data, with several walking away as winners at the end of the night. Some highlights include: Fitendo uses your Fitbit data to show how many steps Super Mario would take using the Fitbit API. With FluBuddies you can “check in” to your illness, and receive information from CDC back to you (created by local high school students). Terror Alerts uses the Homeland Security API and integrates Twilio and SendGrid to receive information about terror alerts currently active. Can I Sprinkle? scraped government data and turned it into their own API.

The Vegas Tech community continues to foster tech innovation and creativity with its ongoing collection of events, hackathons, meetups, and venture investments. Many companies and local startups pitched in to sponsor the event, including a museum and a pants company.

Sign up and stay tuned for more information about future Vegas Hack events. This post was first published on ProgrammableWeb.

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Entrepreneur DNA

Good ideas are just not good enough to become a great entrepreneur.

You have to live at the intersection between need and opportunity. What makes up an enrepreneur’s DNA is often not the idea itself, but action and inspiration to make things happen.

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Tips: How To Pitch

First published for the Startup Weekend Las Vegas blog here: http://bit.ly/Vh66rS

What’s in a good idea pitch? What should you say? How do you prepare?

This is your moment to sell 90 seconds of yourself and your idea to the audience. Before you stand up in front of everyone, so here’s a little homework.

Do Your Homework.

- What problem are you trying to solve?
- What is your value proposition?
- What is your true market size?
- Work on getting some early customer validation, talk to 1-2 potential customers (or friends) to uncover insight into what you might want to build over the weekend.

The Pitch.

- Introduce yourself
- Problem (Ex: Textbooks are too expensive for college students)
- Idea (Ex: Make content accessible for students, profitable for publishers)
- Benefit to customer (Why they should care)
- Market size (Ex: $4 billion)
- Your background – “I’m a designer/programmer/etc.”
- Who you need – “Marketing expert/ Programmers”
- What you want to build over the weekend – “Mobile app/API/etc.”Practice. Practice.

Grab a few of your friends to practice your pitch. If they ask you what you mean about a concept, it’s usually a good sign to make your words more clear and concise. Remember, you only have 90 seconds to confidently say exactly what you mean.

Go Time.

Go get ‘em and have fun with it. “Less is more”, as long as you cover the important stuff.

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How To Size Your Market

First published for Startup Weekend Las Vegas: http://bit.ly/TEIOwt

“Our market has ten-gazillion-million potential customers” may sound impressive, however there is another way to communicate just how how well you know your startup’s market. Consider PAM, TAM, SAM, SOM as a guide to determine the size your market. Below is an easy to understand guide:

PAM – Potential Available Market
Example: Global Healthcare Industry
The total population who have interest in acquiring your product or service.

TAM – Total Available Market
Example: Total U.S. Healthcare Market
This is a quick metric of the revenue opportunity available for a product or service.

SAM – Served Available Market
Example: iOS App that connects Primary Care Physicians to patients
A company’s served available market is the dollar or unit value of its total market opportunity, this is your target market segment.

SOM – Serviceable Obtainable Market
Example: Sell to Primary Care Physicians with iOS devices in U.S.
This is an estimate of what market share can you obtain.


Other good questions to ask when evaluating a market:
Why are your competitors in this market?
What are the trends (regulatory, economic, etc)?
What types of customers are they attracting?
Would I have to change my customer acquisition and/or marketing strategy to enter this market?

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How To Build Broad Support

Some partnerships fail before they get started, especially if you haven’t communicated effectively. When you are negotiating a partnership, build broad support to give you a more fluid mandate for your business objectives.

1. Cross-functional feedback

This will be the most important. You’ll get a wealth of different perspectives, engage team members at every level, and understand where the land mines are while trying to embark on a new partnership or strategy. Feedback helps you dexterously manuever ahead with an idea and spot signs of potential challenges. For instance, if you’re meeting with your product team and you discuss new a idea, when you see your development team later that day, get a feel for what their response might be.

2. Be Data Driven

To show that a partnership holds promise, put forth a compelling vision that places the customer’s behavior and the company brand first. Test, learn, and ask the right questions to determine an actionable business case.

Goal of analytics = [ Smarter Decisions, Insights, Actionable Info] = Better Outcome.

3. Listening > Talking

Listening allows you to uncover pain points, real or perceived problems for the person on the other side of the table. There is no magic formula to guarantee that these partnerships will success, but the entrepreneurial spirit and drive that creates partnerships is definitely worthy of excitement.

 

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